UX & Strategy
- Behavioral Research & Synthesis
- Conversion Rate Optimization (CRO)
- Data-Driven A/B Testing
- Information Architecture
- Inclusive & Accessible Design
- E-commerce & SaaS Workflows
designer,
builder, &
researcher.
I'm Ines, a product designer based in Dublin, originally from Split, Croatia.
My work and perspective are heavily influenced by my international background, having lived and worked across Croatia, the Netherlands, Spain, and Ireland. Navigating different cultures taught me how to observe and adapt to diverse user needs.
With a degree in Information and Communication Technology and an academic background in psychology, I approach product design as the intersection of human behavior and structural logic. I rely on concrete data and user research to drive my decisions, ensuring the digital products I build are intuitive, scalable, and highly functional.
My approach
Research-driven and user-centered.
Current focus
E-commerce & conversion UX/UI.
Background
BSc in Information & Communication Tech.
What I bring to a product team
Design & Systems
- Advanced Figma & Variables
- Scalable Design Systems
- AI-Assisted Prototyping
- Component Architecture
- Adaptive & Responsive UI
- Cross-Functional Handoff
Toolkit & Tech
- Figma, Miro, Notion, Jira
- AI Prompting & Generation (Coframe, ChatGPT)
- User Analytics & Mapping (Hotjar, Map APIs)
- Frontend Basics (React, HTML/CSS/JS)
- VS Code & Git
Physical work that shaped my digital eye.
Before shifting to digital products, my creative foundation started with studying interior architecture and building furniture in high school, alongside a lifelong hobby of drawing and painting. That constant drive to express myself creatively is exactly what led me to product design. It taught me how to balance form and function early on, bringing a strong sense of craftsmanship to every interface I create today.
