UX & Strategy
- User research & empathy
- A/B testing & CRO
- Information architecture
- Interaction design
- Usability testing
- E-commerce workflows
designer,
builder, &
researcher.
I’m Ines, a Product Designer based in Ireland. I believe the best digital products sit right at the intersection of human psychology and structural logic.
My process isn't just about making things look good—it's rooted in real data. From analyzing heatmaps to structuring A/B experiments, I translate complex behaviors into clear, intuitive experiences that actually convert.
Before moving to pixels, my background was in physical crafting (think furniture making and sculpting). Building things with my hands taught me how people physically interact with structure and form—a hands-on mindset I bring to every digital interface I design today.
My approach
Research-driven and user-centered.
Current focus
E-commerce & conversion UX.
Background
BSc in Information & Communication Tech.
What I bring to a product team
Pixels & Prototyping
- Figma
- Design systems & tokens
- Responsive layouts
- Visual hierarchy
- Component architecture
- Developer-ready handoff
My Toolkit
- Miro, Notion, Jira
- Hotjar, Coframe
- HTML, CSS, JavaScript basics
- VS Code, GitHub
- Cross-functional communication
- Fluent in English & Croatian
Physical work that shaped my digital eye.
Before shifting to interfaces, I explored form and function through traditional art and woodworking. Figuring out how joints hold together in a physical chair or how light shapes a sculpture still heavily influences how I approach structure, detail, and craftsmanship in UI design.
