ines
paric©2026

I'm a Product Designer in Dublin specializing in conversion UX. A researcher by heart, a builder by mind. Built on structural logic and human psychology.

Email LinkedIn Résumé

Selected Projects

001 ↗

Otrium

Product Design A/B Testing

Simplified a clunky checkout into a 1-click toggle—driving a +28.4% conversion lift and €1.3M in revenue.

002 ↗

Sensory Map

UX Research Inclusive Design

A concept app to help autistic and sensory-sensitive folks find calm, predictable spaces in busy cities.

003 ↗

OBBI

Web App Ethical UX

A web tool using real audience data to help teams have safe, productive, and blame-free conversations about bias.

004 ↗

Club Canary

UI Design Conversion

Redesigned a post-booking page so travelers could confidently add extra excursions without feeling pressured.

Away from work, you'll usually find me traveling, hunting down the best local brunch spots, or baking just about anything you can think of.

Currently based in Dublin. When I'm not out exploring the city, pet sitting for my favorite furry clients, or finding new adventures with friends and family, I'm probably in the kitchen making the absolute best banana bread you've ever had (seriously, no competition).

More about my background & experience →

ProductUX ResearchConversionA/B TestingUI DesignE-commerce ProductUX ResearchConversionA/B TestingUI DesignE-commerce

ines paric©2026